Saturday, 17 October 2015

Planning: Thriller Film Demographic

Planning thriller film demographic



Gender and age is the demographic that is most focused in the film industry as their the easiest characteristics to be targeted. Other demographics such as nationality and race are harder to target because their more distinct and generalised so it would be much to target at.

 As we are focusing on thriller films we checked the percentages of the amount of males and females watching thriller films. According to statistics females watch thriller films more than males; the percentage for females is 58% whiles for men the percentage is 42%. The reason why girls watch thriller films more than males is because they enjoy going in girl groups to the cinema to watch these movies as well as going with their boyfriends or husbands to watch these thriller movies. They enjoy the excitement and portrayal of strong and handsome males in thriller films ; especially when their surrounded by people they have relationships with. However even though girls watch thriller movies more; the film industry still base these films around the power of the man as the percentage difference is not that significant. Thriller films still portray women under the men in the binary structure as men are still seen as the most powerful and still hold the most authority. As a production team we will use this statics for our advantage as the new thriller film were making will be based on making women happy so that their can continue to watch thriller films but particularly our ones. We will make sure that we hire the most appealing men that are not afraid to take off their shirts and we will make sure that our thriller films won't be predictable but stimulating. In addition to impressing our female audience we are going to add more powerful women on our films but however they will still be under a man to increase a male audience as well.

In terms of age; according to the statistics from the ages 50 and over watch thriller movies the most as their percentage is 26% compared to the other four age ranges. The reason 50 and over dominates the other age ranges by watching thriller movies the most is because at this stage of life they are comfortable. Some of them are retired so they have all the time in the world to be watching these movies; in addition to that they would also be comfortable financially as they have their assets and saving that would ensure that money would not be a problem. Unlike 14-17  and 25-34 year olds time and money would be in their favour as the younger age ranges still depend on their parents for money that can only come once in a while to pay to watch these movies; whiles the older age ranges don't have time on their side because of jobs, events and even the struggle of life itself.  Again as a production teams we reuse to ignore this statistic so we will make sure our films appeal to this age group. As this age group want to be more stimulated as they have a lot of time in their hands; us a production team will seek for the best directors and stories to make sure that our thriller films are the most intoxicating. With this it will attract this age group to always look forward to our thriller films.

 

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